Is your company mission fit for purpose?

Is your business vision crystal clear to your entire organisation? Or is it just a corporate buzzword that no one really connects with? In our latest masterclass, we speak to leadership strategist and author Sam Adeyemi, about how to craft a compelling vision and align teams around a shared purpose.

Adeyemi shares why a compelling vision isn’t a luxury, it’s a necessity for leaders who want to build inspired teams and truly scale. We cover:

🔍 Clarity check – Discover the questions every leader should be able to answer about their company’s purpose
📣 Communication pitfalls – Learn the number one mistake leaders make when announcing a new vision
🎯 Vision to action – Find out the steps you need to take to turn big ideas into measurable, motivating milestones.
💡 Leadership that sticks – Understand how to embed your vision so deeply it becomes second nature to your team
🧠 Mindset mastery – Explore why shifting your own habits is the first step in shifting your organisation’s future

If you’ve ever felt like your team isn’t fully on board, or if your vision isn't landing, this is the read that could change your business.

Read the full masterclass here.

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Annual membership includes:

Eight peer-to-peer forums.
Personalised guidance from a coach.
Access to a nationwide network of leaders.
Online and in-person masterclasses.
Under the Bonnet company visits.
An invite to our annual Summit.
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My Business Leader Secret

"Get your workforce to mirror society". Julia Pyke, Sizewell C

Sizewell C boss: Get your workforce to mirror society

In this instalment of our weekly video series, My Business Leader Secret, we talk to Julia Pyke, the joint managing director of the Sizewell C nuclear plant.

The business secret that Pyke wants to share is that it is important to create a diverse workforce and you can do this without using formal quotas. Pyke believes that a modern workforce should reflect the society it serves.

“If you’re going to do something which is quite significant for society and in the very long term,” says Pyke, “then you want a workforce which has the right mix of ages.

“So you need young people for succession and you ideally need a balance of men and women, which is roughly similar to the balance in society. And you preferably need an ethnic mix which is roughly similar to the balance in society.

“We’re intending to make work somewhere which is inclusive and where people want to come to work, and they want to do their best job.”

Watch the full video

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Thanks for reading.

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